Monthly K.O. Reveal
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How a reveal runs
introduce approximately one newly approved recurring character per month and turn the wait into a recurring campaign the audience comes back for.
- 4 weeks out silhouette only
- 3 weeks first clue or line
- 2 weeks an object, behaviour or related detail
- 1 week a personality fragment or teaser
- 24 hours final teaser
- zero full reveal.